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Tucson Chamber Wants Image Change: What Will Become of the 'Old Pueblo'?

Tucson Chamber Wants Image Change: What Will Become of the 'Old Pueblo'?

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Pamela Powers
Jul 07, 2013
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Powers for the People
Tucson Chamber Wants Image Change: What Will Become of the 'Old Pueblo'?
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In the 1980s, the Tucson Weekly called Tucson the "Baked Apple".

In the 1980s, the Tucson Weekly called Tucson the "Baked Apple", my favorite nickname for our city.

Breaking news on the front page of today's Arizona Daily Star is a 20" story about dumping Tucson's "Old Pueblo" nickname. Leaders of the Tucson Metro Chamber of Commerce think Tucson needs a new nickname that reflects our bustling, business friendly city…

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