'Macy's CEO makes local push for holidays' NOT

Nov 10, 2010

∙ Paid

I read that headline this morning in the local paper-- Macy's CEO makes local push for holidays-- and thought, "Cool. A national department store is working with local artisans and artists."

Well, not really. Sigh.

Basically, all Macy's CEO Terry J. Lundgren is doing is following smart marketing principles and tailoring store content to the geographic are…

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